Why Wagyu?

Wagyu beef cattle originated in Japan during the 2nd century, originally used as draft animals. They were bred for physical endurance which favored animals with more intra-muscular fat cells known as marbling. The thing that makes the Wagyu breed extraordinary today is in fact the marbling. This is what gives the meat its incredible flavor, tenderness and juiciness. Unlike other beef, the marbling in Wagyu cattle has a higher percentage of healthier, mono-unsaturated fat that actually helps to lower cholesterol and other heart-related diseases. Meat enthusiasts say there’s a unique buttery flavor that encompasses the Wagyu beef; known to melt in your mouth.

“Wa” means Japanese and “gyu” means cow.

American Wagyu Association

The North 40 Difference

At North 40 Premium Beef, we believe in one thing more than anything else and that’s Quality. We strive to give you the highest Quality eating experience you have ever had. And that all starts with the genetics. Raising Wagyu cattle on a 5th generation family farm in Northeast Nebraska, Co-Founder Logan Peters has worked with the Wagyu breed since 2010. He has mastered raising Purebred Wagyu cattle, regulated by the American Wagyu Association. Crossing these elite Purebred genetics with the Midwestern popular, Angus breed, we are now able to create a Wagyu crossed beef animal that is more efficient and ultimately more cost effective for the end consumer.

As our cattle aren’t raised in actual Japan, we instead market our beef as American Style Kobe Beef raised right here in the Midwest! Co-Founder Alex Heine oversees excellence in quality assurance that our consumers can trust. From the time the calf is born, until you are eating a juicy steak on a dinner plate, we can ensure that cattle are treated properly and fed a nutrient-rich diet specifically designed for the Wagyu breed. No added hormones, selective antibiotic use, and strict animal handling guidelines ensure our cattle are raised naturally for you!


The idea of selling our beef direct, farm-to-table started while at the University of Nebraska-Lincoln studying in the Engler Agribusiness Entrepreneurship Program. Together co-founders, Logan Peters and Alex Heine, launched North 40 Premium Beef, LLC with the intentions of providing the Midwest’s Best Wagyu Beef directly to you! Logan’s passion for the Wagyu breed paired with Alex’s cattle feeding and quality control experience proves to be a partnership benefiting the end product. We strive to provide top-notch customer service and let the meat do the rest. We stand behind our quality. Contact us today and taste the difference!

Wagyu cattle grazing on green grass in the summer time is one of the most beautiful sights!
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